Keyword research is a process of finding and analyzing the words or queries that your audience is searching on search engines like Google.
And choose the keywords and phrases that your audience is searching for and create content around that keywords and rank those keywords for SEO
Why is keyword research necessary?
Keyword research is necessary because it helps to go deep about which keywords are getting more traffic or less and what users are searching for and what is their intent.
Which keywords are hard to rank and which are easy to rank there are many things that can be done through keyword research that’s why it is important
We will discuss some important points below why keyword research is important.
Understand user search intent
It simply means that what your audience actually wants is what they are looking for,
what are their problems, and what should be the solution for their problem with keyword research?
You will find specific things like whether your audience is searching for any information or they are looking for any products and services.
Competitor analysis
Competitor analysis is doing analysis or knowing closely your competitors, which keywords they are ranking for how much traffic they are getting.
You can also know Which post has more social sharing of competitors.
From where they are getting backlinks, how many backlinks they have, and which are the keywords
that your competitors are not focusing on but you can target those and rank for.
These are all the things you can know by knowing competitor analysis
Content strategy
Keyword research helps you get content ideas and create content around them
By doing analysis and some research you can identify what topic your audience is interested in that is related to a niche or industry
and you can make a content plan for future purpose by keyword research.
Targeted traffic
Traffic that is specifically directed at your business and the products or services you offer is known as targeted traffic.
They are more likely to interact with your content. Researching keywords is one way to accomplish this.
By making your content more keyword- and rank-friendly, you can draw in customers who are particularly interested in what you have to offer.
What are the types of keywords with examples?
Long tail keywords
Long tail keywords mean it contains long phrases of four or above words. It is a specific query for a specific problem.
It has a low search volume but a high conversion potential.
Look at the example below.
- “ running shoes for men under 1000 ”
- “ how to lose weight in one month without exercise ”
- “ hotels near me for a birthday celebration ”
- “ best laptop under 50000 with i5 processor ”
- “ how to calculate percentages in calculator windows ”
- “ what are long tail keywords in SEO ”
Short tail keywords
Short tail keywords are those keywords that contain only two or three words that do not cover a specific topic,
it covers only broad topics. These keywords have a higher volume than long-tail keywords.
It also requires more effort to rank in search results because it has higher competition.
Examples are listed below.
- “ SEO full form ”
- “ laptop bags ”
- “ running shoes ”
- “ best camera phone ”
- “ on page SEO ”
- “ watch for men ”
Seed keywords
The seed keyword is basically a broad phrase of one or two words.
It is a primary keyword in your keyword research process and sometimes it is closely related to your specific niche.
These keywords have high monthly searches and very high competition.
The above mention keyword types come into “seed keywords” because it is the main keyword.
A keyword within several keywords. All several keywords are related to the seed keyword the main keyword
let’s see the examples below.
- “ Weight loss ”
- “ Hiking ”
- “ Blogging ”
- “ Investing ”
- “ Vacation ”
- “ Clothing ”
- “ Baking ”
- “ Fishing ”
What are types of search queries with example
Informational
It means that the user wants information content in what they are searching for.
It can be a specific question that the user wants an answer to or any problem they want to solve.
It may include words like what, how, and where
Below are the example
- “ How tall is the Eiffel Tower? ”
- “ Where is the headquarters of Google located ”
- “ Why is exercise important for health ”
- “ What is the average lifespan of a dog? ”
- “ When was the internet inverted ”
Commercial
A commercial query happens when a user wants to research products and services or anything before making a purchase decision.
It may include words like comparison, reviews, or specific product names.
Below are the examples
- “ Cheap flight to Switzerland ”
- “ Compare prices of 4K TVs ”
- “ Top rated restaurants in San Francisco ”
- “ Where to buy home office furniture
- “ Review of latest smartphones ”
Transactional
Transactional queries mean that the user wants to make a purchase of something product or a service.
It may include words like buy, order, and purchase.
Examples are listed below.
- “ Order pizza delivery near me ”
- “ Renew car insurance online”
- “ Buy Apple smartwatch”
- “ Buy a digital camera with fast shipping ”
- “ Book a table at a fine dining restaurant ”
Navigational
Navigational search queries are entered with the intent of a particular website or webpage.
It may include words like Facebook, Youtube, etc.
examples are listed below.
- “ Amazon Prime ”
- “ LinkedIn login ”
- “ Apple Store online ”
- “ Netflix sign-in ”
- “ Facebook login ”
- “ WordPress dashboard ”
Elements of keyword research
Monthly Search Volume (MSV)
It means how much traffic or audience is searching for a keyword per month.
It can be a specific keyword by using a keyword search tool like Semrush you can get data on a particular keyword.
Relevancy
Google ranks your page according to the relevance of the user query. your content should be relevant to the audience question.
It should meet the searcher’s needs.
Authority
Google gives more value to those websites that have authority.
It means you should do all the things to build authority by providing quality and in-depth helpful content and should gain more social shares
and earn backlinks by focusing on these factors and aligning keyword targeting with your website authority.
You can improve your ranking in search results and attract more organic traffic.
so this was all about what is keyword research if you have any queries then do the comment.
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