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In the modern digital world, everyone is moving their business online in order to increase
their revenue through organic traffic by using SEO among other seo techniques.
The main pillar is On-page SEO. to drive more traffic to your website.
So you will learn the complete on-page SEO guide in this blog post.
What is On-page SEO
On-page SEO also known as On-site SEO is the process of optimizing your web page content to improve your rankings in search engine result pages.
On-page seo includes things like internal links, optimizing titles and meta descriptions and images, etc.
Why On Page is Important
On-page is very important because it helps search engines understand and ranks your web pages effectively.
Search engines check on your website whether your site content is relevant to users’ queries or not.
your content should be valuable and unique for users to understand what you are providing to them according to their search queries.
The more your content is close to your user’s intent the more probability the search engine will show you results in SERP.
On-Page SEO is the only thing that has full control in your hand to optimize.
So that’s why on-page SEO is important without this we cannot rank on the result page.
Difference between on-page and off-page SEO
On-page SEO
- On-page refers to the process of optimizing individual web pages to improve your web page visibility on the result page.
- It focuses on enhancing the content, organization, and components of your website.
- Including meta tags.internal linking, user experience, and content optimization, as well as title tags.
- In On page SEO website owners have complete control over optimizing.
Off-page SEO
- Off-page seo refers to the process of doing activities outside of your website to improve rankings and build your brand and reputation.
- It focuses on building your website more popularity, credibility, and authority
- Such as building backlinks, social bookmarking, guest blogging, and brand mentions.
- In Off page, seo website owners have less control as it depends on external factors such as users discussing, and sharing their content and website linking
In conclusion, on-page SEO focuses on optimizing the website’s internal pages,
while off-page SEO carries out actions on the website’s external pages to build your site’s authority and reputation.
Ultimately, both on-page and off-page SEO are crucial to raising your website’s rankings.
How to do On-page SEO
It includes various stuff which you have to do and many things to keep in mind while doing on-page seo.
So below are some key elements you should do to optimize your website for On-page SEO. So let’s get started.
Optimize your content
Optimizing content is the process of making your content easy to read and understand by adding short paragraphs, bullet points, and number lists.
Creating your content structure in a good way that should be understandable and improving the quality,
relevancy, and visibility of website content that attracts visitors to your website. Avoid jargon and technical language words.
Use clear and concise sentences that should not confuse your audience while reading.
Write high-quality content
Writing high-quality great content is a crucial part of on-page seo creating high-quality content
improves your rankings in search results and matches your reader’s intent and helps to solve their query
what they are searching for write in-depth content around their queries.
Below are the key steps to help you to create high-quality content.
Discover your target audience
Before you write any type of content you have to understand your audience,
who your target audience is, what they are searching for, what are their interests, pain points, and problems
and how can you solve their problems by addressing their specific challenges through creating helpful content?
this will also help you create a compelling page title.
Choose a relevant topics
Choose topics that your target audience is searching for by doing keyword research
that can attract organic traffic and align those topics with your website niche and create content around that topics.
Create a compelling headline
Create a compelling headline that will grab the interest of your audience and convince them to click on your results and continue reading.
This topic will be covered in more detail in the section below-named Page title.
Offer useful information
Offer visitors useful information to enhance the quality and information of your content.
Give readers in-depth analysis, step-by-step instructions, and useful advice and results that they can’t find anywhere else.
Engage your audience
Asking questions, encouraging comments, replying to them, including takeaways, and generally
engaging readers can help you develop relationships with your audience.
Stay updated with content
Always stay updated and show your audience the current trends and changes in your industry or field.
Update your content regularly to ensure relevant, accurate and keep your audience updated.
Use illustrations and pictures
Make your content better by including visuals like pictures, videos, and infographics to make it more eye-catching and
by including examples like case studies and facts to clarify what you’re saying.
Edit and proofread
Proofreading is very important after writing the content.
take time to check spelling and grammar errors and sentences by using grammar-checking tools and editing your content.
Write a compelling page title
A title tag is an HTML element that tells what your webpage and it also display on search results and social media posts
and browser tabs Optimizing your title tag can improve your search engine visibility and increase CTR (click-through rate)
Here are some tips to create a working title
Be clear and specific
Use titles that are specific and focus on emphasizing the special value that will help your readers
when they click on your headline and read your content.
Insert the data or number
Including numbers in your title can make it more clickable on search result pages than words.
Because it provides promise tangible information like for example
- “How to Lose Weight Fast in Simple 3 Steps”
- “The Importance of User Experience: 88% of Online Consumers Are Less Return After a Bad Experience”
- “3 Simple Steps for Financial Independence”
Use words that are powerful and appealing.
No doubt that using strong and actionable words in page titles play an important role
when it comes to encouraging readers with desired actions like clicking, reading, and engaging with your content further.
Identify the core of the message of your content and understand the most aspect or solution you want to highlight in your title.
Include your target keyword
This will help both search engines to improve your visibility in search results and reach your intended audience
Identify your primary keyword that accurately represents your content and aligns with the search intent of your audience.
It was said that search engines give more weight to titles that contain the core keyword at the beginning.
It was also noted that the term should not appear forced or unnaturally added.
Optimize header tags
Optimizing header tags are what makes your content structure more understandable to your audience
and also for search engines to easily crawl your content.
It helps to write content in heading and paragraph form.
It is a very important part of On-page SEO.
Because search engine doesn’t like content that doesn’t have a proper structure and organized way.
Your content will be hierarchy simply because of including header tags in your content.
Header tags are HTML heading tags which is from <H1> to <H6>
<H1> is used for the top heading of your webpage which is the title of the page.
<H2> is used for the subheading of your webpage.
And if you want to include a heading into a sub-heading then use other heading tags from <H3> to <H6>.
If you have in-depth content to cover then you can use those above mention tags.
You can see the below screenshot for a better understanding
Write engaging meta description
A meta description is a description that appears on the title of the search result page.
Although it is not a direct ranking factor but responsible for getting clicks and traffic.
Here are some tips to create an engaging meta description.
- Keep them short about 160 characters long
- Include keywords Google often bolds when it matches user queries.
- Describe the benefits that visitors can expect from your website.
- Understand the needs of users and adjust your meta description accordingly.
- Active voice reduces space and makes a point more clearly.
Image optimization
Your website will rank higher in image search results if you optimize the photos on your pages.
Including images in your content enhances the likelihood that they will appear in the image results,
which make up 22.6% of all search results.
Include alternate text in your HTML. This is a simple HTML image attribute that is used on,
the <img> tag to inform search engines of the subject matter of your image.
It benefits visitors who are visually impaired and helps the search engine understand the content’s image.
Alt text should naturally incorporate a target keyword
Compressing photo is an essential task that you ought to do when performing SEO.
You can use any online tool to do this. It helps fast and easy image display.
In my opinion, TinyPng is good for compressing image
Use external links
Using external links in your webpage content improves the value of your content and builds trust in your audience by linking other useful sources.
Even Google says that linking to other highly authoritative sites is a great way to provide value to your users.
Place keywords naturally
Avoiding keyword stuffing in the content involves using terms in an awkward or forced manner.
Your search engine rankings are directly manipulated by it.
The main objective is to create value and address your audience’s demands, thus use keywords naturally,
place them in the headline and subheading, and never forget this.
Optimizing URLs
To optimize URLs for both user experience and search engine visibility you should keep in mind the following key steps
- Keep your URLs short and to the point.
- Erase any unnecessary phrases.
- The URL should contain the intended term.
- Prevent using random numbers and publishing dates.
- Put hyphens between words.
Focus on feature snippet optimization
The short information that appears at the top of the page whenever a user types a search query is known as a featured snippet.
Feature snippet helps to increase the CTR. For the purpose of making your content featured snippet-optimized.
what you should first do is find the keyword that is already getting
feature snippets whenever someone is searching.
After picking a keyword then optimize your content accordingly.
You should first understand the user’s intent must to rank in the featured snippet.
Schema markup
Schema markup is the structure data that helps search engines understand the structure of your website content effectively.
Schema markup is not a ranking factor but this will make your website look better to your audience and get more clicks to increase CTR.
It provides rich data snippets in search results.
It is simply a code called schema.org that is put into a specific webpage to display content that serves a better user experience.
It provides a schema type that includes
- Reviews
- Videos
- Event
- Product
- Local business
- FAQ
SpeedUp your site
It is an essential ranking factor for on-page SEO.
If your website takes more than 2 to 3 seconds to load then it will create a bad user experience to users.
And the user will go to another website.
Tips for Increasing website speed
- Compress and optimize images
- Leverage browser caching
- Minify CSS, JavaScript
- Use content delivery network (CDN)
- Choose a reliable hosting provider
Important On-page SEO Factors
- A website should be crawlable
- Well target content
- Keyword optimization
- User-friendly URLs
- Image optimization
- Mobile-friendliness
- Quality outbound links
- Website structure
- HTTPS
- Readability and UX
- CTR
- Website optimization
I hope this ultimate guide has helped to understand what On-page SEO is.
If you have any queries then let me know in the comment section.
And don’t forget to share this post with your friends.