As we know that the term SEO (search engine optimization) uses to generate organic traffic from search engines
and we have to optimize our website to rank high on Google and other search engines but do you know that?
What are the things we have to optimize? It is divided into certain types of SEO.so that’s why we called types of SEO. In this blog post,
we will know what are the different types of SEO.
On page SEO
On-page refers to optimizing your website that is under control. You like your website structure, content, HTML, and many more that are listed below.
Which you can optimize to rank high on the search engine result page.
Keyword Research
It is a crucial part when it comes to ranking in search engines.
You have to do proper and in-depth keyword research on what queries or
keywords your audience is searching for and what are the “Intent” behind their keyword.
You have to find the right keyword. And what are the keywords that your competitors are ranking on and that you can also rank for?
These are the things you should keep in while doing keyword research.
Title tag
A title tag is that which appears on the top of the webpage or basically a very short (60 characters) of the title of the blog post
which tells about what your content is about. You have to optimize your title tag properly.
You have to include your main keyword in the title tag in the natural way, which you want to rank for.
Header tags
The heading tags are from H1 to H6. In heading tags you should structure a proper heading tag in your content
which means separate headings, subheadings, and paragraphs so that both user and search engine crawlers understand correctly.
Meta description
A meta description is a short relevant summary of your content or blog post which informs users what the particular page is about.
You should optimize or (write) your web page meta description in a way that when the user sees your web page
in the search engine result page (SERPs) it should build curiosity into the user to click on the web page.
URL structure
Creating neat and clear URLs is essential in SEO because after publishing your webpage, you cannot edit your URL.
so keep this in mind before publishing your webpage. In your web page, URLs should not include any date or number
or any special characters except your main keyword and separated by dashes (-).
Image optimization
Optimizing images is necessary for both users and search engines.
It includes compressing the size of the images, images titles, captions, Alt text for better visibility for crawlers, and descriptive filenames.
It boosts your website rankings.
Internal linking
It basically involves linking your relevant blog post to your current blog post .
This helps crawlers to find and understand other web pages.
It allows users to access relevant content. It also improves user experience.
Content optimization
It means SEO content creates quality content that users love and understand in search engines.
You should create updated content and focus on user intent and use your main keyword at the beginning of the blog post and should
include infographics if needed to make the content better.
Off-page SEO
It means the SEO practice is done outside of a website to improve your rankings it includes
promoting your website, link building, social presence, and many more that are listed below.
Link building (Backlink)
Backlinking is the process of getting a link from another reputable website to your website.
This backlink works like a vote of confidence for your site’s authority and relevance.
The more you get high-quality backlinks the more your website can rank for.
Brand Building
It refers to your external presence and reputation of your brand or business like on social media Facebook, Instagram, and Youtube
it helps to build brand awareness and generate traffic to your website with the help of posting content on social media.
Guest blogging
It is similar to backlinking but in guest blogging, you have to go to an authoritative site and write articles on their website and in that blog post
you have to link your website blog post, by doing this you will get traffic to your website as a “referral”
And also you get a chance to build relationships and showcase your expertise.
Competitor research and analysis
Competitor research is a very important step to win the SEO game and create an efficient SEO plan.
Conduct research to comprehend their backlink profile and make an effort to obtain similar high-quality backlinks.
using tools like Moz, Semrush, and Ahrefs, you can research the keywords they are ranking for and gain insight into them.
Technical SEO
Technical SEO entails working with all of your website’s technical components to enhance its performance and visibility in search engines.
It covers things like website speed, website architecture, and crawling and indexing.
Site speed
You have to optimize your website speed by compressing images, minimizing file size, and leveraging cache techniques.
Because users want quick results, they don’t like to stay there
If your website does not open quickly and fast then the user will go to the next website.
Mobile-friendliness
92.3% of the traffic to the internet comes from mobile devices.
Your websites should be responsive for different screen sizes for different smartphones and tablets.
It should load quickly and be easy to navigate.
Website structure
Creating a correct website structure can benefit both users and search engines.
It need to be well-organized and simple to use. Additionally, it will be simple for consumers to find the information they need.
Additionally, incorporate breadcrumb navigation to display the hierarchy path from the home page to the current page on your website.
By improving the website’s structure, users will have a positive browsing experience, which encourages them to stay on the site longer.
and higher levels of engagement, both of which will help your SEO efforts.
Robots.txt and XML sitemap
Create a robots.txt file to instruct search engine crawlers on which part of your website
should crawl.
Along with creating an XML sitemap that lists all your web pages and helps search engines discover and index your content.
Local SEO
Local SEO is the practice of improving a website’s visibility and rating in a particular area to attract clients and advertise our goods and services.
You must have a “Google My Business” profile if you perform local SEO to make sure that your name, address, phone number, reviews, opening hours, and
and the search engine result page will show a tonne of other useful data.
That concludes the discussion of the various types of SEO. If you have any questions, please leave a comment.
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