Table of Contents
What is a meta title?
A meta title is also known as a title tag it is an HTML tag that tells search engine bot and user what your whole web page is about.
It displays a clickable headline on search engine results and it also shows on the top of your browser tab section when the webpage is open.
Here’s what the meta title looks like in the HTML code.
<head>
<title>Example Meta Title</title>
</head>Why meta title tag is important
Meta title tag plays a crucial role in SEO as you know that it tells search engines bot what your webpage is about and check whether
it is relevant to the user’s query or not.
A meta title tag is a key ranking factor in SEO
this is not a thing that you can ignore. And an important On-Page SEO element.
The most visible element that we see in the (SERPs) is the title.
So writing a great meta title helps to increase your website CTR because It lets visitors decide whether to click on this title or not.
How this title is related to them and their query and what they are searching for and whether it aligns with their intent.
Let’s say you rank in the top ten results but you can’t get traffic until users click on the title.
So that’s why the title tag is important. You can’t ignore it
If you want to increase organic traffic to your website.
How to add a meta title
If you are using WordPress CMS then you don’t need to add your title to the coding
you can just add in title in the wordpress general setting and
if you are using any seo plugin it will have the option to add a meta title
as you can see in the screenshot below
Where does the meta title appear
The meta title may appear in several places such as
- Search engine result pages (SERPs)
2. Browser tabs
3. Social media share
What is the meta title character limit?
It should be from 60 to 65 characters and if it extends above 65 characters then Google will cut off those characters in the search results page.
Here is how it will look if it crosses the characters limit.
It is important to keep your title within the recommended characters limit to display the full title in (SERPs).
While maintaining within the given space, you can improve your meta title’s visibility and efficiency
in generating more clicks and expressing the importance of your website.
How to write an excellent title tag
However, as you know, writing a great title is an essential part of ranking in search results,
increasing your CTR, attracting an audience to click on the title, and getting traffic to your website.
It is a thing that you should invest some time to write a great title because
It includes some guidelines you should keep in mind while writing a meta title.
As you can see below.
Include a Primary keyword
Identify your primary keyword and include it at the beginning of the title in a natural way because
it simply tells search engines to understand that your page is relevant to user intent
or user query when the primary keyword appears in the title.
As you can see that the below screenshot
Include a brand name
Include your brand name at the end of the title so that users trust you and become more familiar with your brand name
Avoid Keyword stuffing
Doing keyword stuffing in the title tags may directly lead to a bad user experience, negative impact, and readability.
It gives a spammy and unnatural appearance in the meta title that can harm your reputation and trustworthiness.
And also your website will get penalized by Google. By decreasing rankings and even removing them from search results.
Be unique and creative
While writing meta titles, using creative words and taking your title to the next level is important to build trust and curiosity to click on your title.
Simply highlight the benefit or solution that your content will offer by clicking on the title.
Show how your web page can address a problem and should fill their need.
Use emotional triggers
By focusing on the desires, fears, and goals of your audience, you can appeal to their emotions.
Identify the terms and phrases that correspond to the feelings of your audience..
This makes your title more compelling and engaging.
Avoid duplicate title
Using the same title tag in your other webpage of similar content because it directly affects search results visibility.
If you found a similar title in your web pages then you must optimize it or write it in a unique style.
Spark interest and ask a question
Incorporate words like “mysterious,” “surprising,” “revealed,” “unknown,” and “secrets” to grab attention and create curiosity.
Start your title with “WHY”, “HOW”, and “WHAT” as these words excite readers’ interest and encourage them to click through to the results, for instance.
- “What Experts Don’t Want You to Know About Investing”
Are you going to click on it when you see such titles?
There is no doubt that the title is directly building curiosity in you to click on it.
Keep your heading <h1> different from the title tag
It is an additional opportunity because it allows you to target the two hot places while raising your chances of ranking for various
search intents by changing the keyword phrasing on your web page.
But ensure that it is optimized because the title tag will be considered a “heading” by search engines.
Examples of the good title tag
- “How to lose weight in 7 days at home (with pictures)”
- “Saving Hacks: Practical Tips for Stretching Your Dollar Further ”
- “The Ultimate Guide to Backpacking Through Europe on a Budget”
- “What is Digital Marketing Strategy and Why It is Needed”
- “5 Tips For Growing and Expanding A Startup”
Note that the above-mentioned titles are just examples.
You have to write an optimized title tag for yourself by keeping your audience in your mind and desire and intent.
So that’s about what is the meta title and how to optimize it
I hope you have understood better
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