What is SEO
Seo stands for search engine optimization it is a practice that is done on your website to improve ranking on search engine result pages
it helps you to get more visitors to
your website the help of SEO that audience you are getting to your website
you can convert that audience into paying customers by selling your product and services.
Why is it important
53% of website traffic comes from organic search. let’s assume you go to Google search and type a query and you got the result, along with the paid result on top of the organic result.
Then which type of result you will click on?
No doubt, The organic one right?
Because you know that the paid results that you are seeing have spent money to rank on Google.
but the results which are getting below are organic results. You know that organic results have not spent money to rank on search engine result pages.
It builds trust and credibility websites that rank higher in result pages are seen as trustworthy and credibility.
You can use an SEO strategy to build your brand authority. With a better user experience and relevance,
you get high-quality traffic when users trust your brand then there is a high chance that users will become your customer.
Seo is relatively cheap and very cost-effective
In the beginning, you have to invest a little bit in content creation, tools, etc
if you have big SEO projects but you will get long-term benefits from SEO in the long run.
It is a long-term strategy. It takes some time for to things work and get results but if you get the results you can take that into the long term.
How does it work
Seo basically works on their search engine algorithm. When you go to the internet and type a keyword,
that time Google algorithm works on their algorithm and checks them in their server which is a relevant result of the user query and shows them as a result.
In this, there are three steps
Crawling
Every search engine has its own crawler also known as (spider/bot).
These crawlers visit your website and crawl all your web pages like images, code, and structure of your website
through the link-by-link of your website URL, this is called crawling .
It basically tries to understand what is your website about.
Indexing
The next step is indexing. What actually does in this step is after crawlers crawl your website store your website content with different categories and Store it in their server (Index).
Ranking
The final third step in this step is when a user types a keyword into a search engine like Google and the Google algorithm checks in their database
which page has relevant content according to user query from all pages after choosing the pages, and it displays results.
Benefits of SEO
By doing SEO you will get lots of benefits from time to time means in the long run because SEO is a long-term strategy.
Here are some key benefits of doing an effective SEO strategy.
Increase organic traffic
One of the best benefits of SEO is you don’t need to pay any money for paid ads to generate traffic
if you do so seo you get free organic traffic this is another thing you need little investment in SEO on researching, content creation, and optimize it, and paid tools.
And another thing is if we compare SEO with paid ads organic traffic is free if youtube has some traffic from SEO you will have a little bit of consistent traffic on your website
but in paid ads, you have to pay for one single click when a user visits a page. if you don’t invest further your ads campaign will stop.
Brand awareness
Another benefit of SEO is brand awareness when people are about to purchase your product and services
they search a lot out there of your brand before purchasing about how your product and services are and that time your company appears repeatedly on search result pages
then it builds trust in your customer towards your brand. Content marketing is another way to make your brand by providing valuable content to your audience.
You can outperform your competitors
No doubt! All businesses have competition but in SEO with tools like Semrush, and Moz you can check your competitor’s website data like which keywords
they are ranking for. Link tracking, you can research their most shared content and many more.
Do proper research on what things your competitors are not doing that you can do.
In this way, you can beat your competitors.
It optimize the User experience
It involves optimizing user experience means you should optimize your layout, design, images, and navigation to provide a better user experience
and site speed keep in mind that your website should have mobile friendliness because 55% of website traffic comes from mobile devices when users will visit your website
user should feel like I landed on the perfect website.
so this was about the SEO
I hope you would love this blog post and learn something about SEO
and please share on your social media with friends who need to know about SEO.
Do a comment if you have questions about this.
we will talk about another SEO topic in the upcoming blog post.